Marketing Coursework Example | Topics and Well Written Essays - 250 words - 2

Marketing - Coursework ExampleThe spine board looks excellent and is marked as a ruler, the design that stands out as the most unique feature of the magazine (Lamb, Hair and McDaniel, 2007).Research should have been done to determine the likes and dislikes of the consumers. Maybe they had a great idea, but assessing the market ensures that improvements argon made to the product to be published to the audience. This ensures that quality products are availed to the consumers. Little research had to affect the magazine because they did not have the strong basics of how the consumers would oppose to the publication (Lamb, Hair and McDaniel, 2007).Readymade magazine relies on opinion leaders to determine market trends. Relationship merchandising is evidently a vital business marketing strategy considering that clients have become more demanding, competition becoming ever more severe. Opinion leaders will help Readymade magazine to build hanker term relationships with customers so as to build a competitive advantage over the potential competitors (Lamb, Hair and McDaniel,